Services: Product Development

New Product Development

CDS provides new product development services to all new and inforce clients on a consulting basis. Our services include, among other things:

• Product research and benchmark comparisons
• Product design
• Product delivery
• Process improvement recommendations and solutions
• Comprehensive state filing services for the new product

Product Enhancements and Modification

CDS provides product enhancement and modification services as part of our reinsurance agreement including, among other things:

• Research and benchmark comparisons to justify enhancements
• Product enhancement design
• Product enhancement development
• Process improvement recommendations and solutions for each enhancement if needed
• State filing services for the new product enhancement

Market Intelligence

CDS' market intelligence services will include:

• Researching market data, trends, customer attitudes and behaviors, and the competitive landscape
• Utilizing market intelligence in market planning & decision making (primary or secondary)
• Identifying need for market intelligence, engaging in market research, plan comparisons, benchmark comparisons, analyzing and communicating results

Certain Market Intelligence projects requiring a nationwide or industry surveys will be available on a consulting basis.