Services: Marketing and Product Development

Our marketing team delivers more than brochures, pamphlets and sell sheets - we work with you to create a strategic marketing plan that helps to achieve your group disability business goals. We help you develop strategies that position your company as a leader in the industry.

Each component of our marketing and product development services are designed specifically to put forth a compelling and competitive product that set you apart from other carriers in the industry.

Strategic Marketing

Access to a marketing team with more than 12 years experience
Marketing strategy and planning development
Messaging and value story support
Customized training seminars

Product Development

New product development
Existing product enhancements
Filing assistance
Preparation of policy and rate forms
Product marketing support

Sales Collateral

Sell sheet production
Presentation support
Talking point development

Industry Updates

CDS newsletter
Compliance bulletins
Disability industry briefs