For complete group disability sales and product support services that will help you find the right sales opportunities and grow your business, there is only one choice - Custom Disability Solutions (CDS).
The keys to success in the group disability market are your ability to leverage your strengths, and to find the sales opportunities that will achieve your desired results. The Distribution Development team's sole purpose is to help you increase your group disability sales.
Our Distribution Development Services team works with you to help you better understand your strengths, identify target markets, and create a strategy for success. We can help:
Our Distribution Development Sales team provides support for the entire sales cycle from crafting actions plans to providing solutions that help seal the deal:
Our sales training helps your sales reps and field office staffs hone their skills and strengthen their knowledge of group disability products. We provide training on product features, disability overviews, the marketplace and approaches for improving disability sales.
Once you've crafted your strategic business plan and developed your sales targets, we assist you with crafting the materials that will help you deliver your message to the marketplace, position your products, and help secure more sales opportunities.
Our strategic marketing services help to create a framework for your marketing activities.
We work with you to help develop your value story, target audiences, messaging, and the other components of a viable marketing plan.
We provide these services to help enhance your ability to generate sales of your group disability products.
Our strategic marketing services include:
Creating quality and effective sales collateral is a key to successful marketing.
We work with you to help bolster your existing materials, or help to create new ones.
We will help craft sell sheets, brochures, presentations, talking points, web content, and other marketing materials.
Our collateral development services include:
Throughout the year, our clients ask for disability information to help build their marketing materials, sell their products, and stay ahead of their competition.
As a client, you receive two CDS published newsletters - The Source and The Source Express. The Source is printed quarterly, and The Source Express is printed twice a quarter, or whenever we have stories to share.
The goal of each of these newsletters is to provide you with educational and informative articles that comment on trends in the industry.
“The process of acquiring and analyzing information in order to understand the market (both existing and potential customers); to determine the current and future needs and preferences, attitudes and behavior of the market; and to assess changes in the business environment that may affect the size and nature of the market in the future.” 1
Knowing your customers and competition, understanding industry trends and having the information you need to make sound business decisions are vital to the success of your organization. As part of our client support services, we provide you with up-to-date market intelligence analysis that you can use to help strengthen and maintain your competitive advantage.
We have access to multiple industry resources to keep abreast of the current trends in disability products, reinsurance and the insurance industry. We will collect market data and provide you with detailed analysis of the current market conditions.
With the support of our team, you can feel confident that you have an accurate view of the landscape, and are equipped with the market intelligence data you need to thrive in the current and future market environment.
1. Cornish, S. L. “Product Innovation and the Spatial Dynamics of Market Intelligence: Does Proximity to Markets Matter?” Economic Geography. Volume: 73, Issue 2 (April 1997), pp: 143-165.
Remaining competitive in the market is a key to your success. And, one way to remain competitive is to offer a group disability product that is market-current and meets the cost requirements and insurance coverage needs of your customers.
At CDS, we understand group disability insurance. We work with you to develop reinsurance disability solutions that meet your business needs, and we can help you to leverage your existing products. Our short and long term group disability solutions can be customized with a number of product enhancements that will help to differentiate you from your competitors, and help you to attract and retain customers and clients. In short - our products are designed to help you grow your business.
We provide you with the support and expertise you need to manage your group disability product portfolio. We monitor the industry for the latest product trends and developments, and work to ensure that you have disability insurance products and programs with the most value-added performance improvements and advantages available.
We will help:
Our Relationship Management team is ready to provide customized solutions to help facilitate the management of your business. Our team delivers across-the-board support for all facets of your group disability business. With a dedication to superior customer service, our Relationship Management team is the foundation of your relationship with CDS.
Throughout your relationship with us, you have access to your own seasoned relationship management professional. Your assigned professional is responsible for all aspects of the relationship including implementation of strategic business planning and ongoing assistance in managing your book of business. As your liaison, they coordinate activities and resources within CDS that help you to reach and surpass your business goals.
We are committed to building, growing and maintaining your group disability business. We understand your needs, deliver quality services, and help you achieve your group disability goals.